Free SEO guide
Learn SEO the way you would audit it
Six chapters that move from a first crawl to AI visibility. Every one points at a DigestSEO tool you can run yourself, so each step ends in evidence rather than advice.
The six chapters
Read them in order for a full pass, or open the one that matches the problem in front of you.
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Start with a crawl
Put one page or a whole project through Site Audit and read PageSpeed, W3C, metadata, accessibility, and structured-data findings in a single report.
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Fix the technical layer
Work a prioritised list instead of guessing: faults ranked by severity across every page, then a re-crawl that confirms each one actually cleared.
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Write metadata that survives
Check titles and descriptions against real rendered width, preview the snippet as a searcher sees it, and validate the tags before they ship.
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Watch for regressions
Schedule recurring crawls, follow Health Score across crawl history, and separate a genuine regression from ordinary variation between runs.
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Show up in AI answers
Track whether ChatGPT, Claude, Perplexity, Gemini, and Google AI cite your pages — and find the prompts where a competitor is cited instead.
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Move a site without losing it
Baseline the old URLs, compare status codes and canonicals after the move, and verify every redirect still resolves in a single hop.
Tools for each chapter
Free, no account required.
Questions and answers
Is this guide free?
Yes. Every chapter points at a DigestSEO tool you can run without an account, and nothing on this page is gated.
Do I need to read it in order?
No. Each chapter stands on its own — start with the crawl if you are new, or jump to the one that matches the problem in front of you.
Does following this guarantee rankings?
No. Clear technical evidence and useful content can support better decisions; they do not guarantee rankings, citations, or inclusion in AI answers.
Start with your own site
Run a bounded audit on one URL and read the findings against the chapter that matches them.
Run a free audit